“Put passion first before money. If you have that hunger, you are going to overcome,” advises the seemingly hungry Cricky.
Besides his personal life as a martial artist, Cricky Justice is one the country’s most talented videographers who has worked with corporate companies and organizations such as Glam and Glory Cosmetics, Conservation Music Malawi and big artists such as Phyzix, Vube, Prince Martin.
He has covered big events such as Lake of Stars, Livingstonia Beach Festival and Its Only Entertainment’s (IOE) Ghetto Festivals.
Cricky owns Dazzle Media which was previously operating from a small studio in area 49, Lilongwe.
The studio’s small space made it a bit problematic for Cricky to operate freely, let alone attract groups such as music choirs and large families for a photoshoot either on a blue screen inside or outside the studio.
Earlier this year, Cricky moved in into a big studio in area 25 A where business started picking up. Then, the harsh reality struck following the confirmation of Covid 19 cases in Malawi.
“Despite the current pandemic, one of the good things that have happened is moving from a small to a bigger operating space. We had high expectations and we were hoping to reach a certain target.
“We were supposed to have a grand launch but up until now we still haven’t formally launched our studios. We are just being cautious and taking precautions,” Cricky says.
Fear and uncertainty grips the nation as the Malawi government had also contemplated a possible lockdown which was later challenged in court and blocked with an injunction obtained by the Human Rights Defenders Coalition, HRDC.
HRDC argued that a lockdown would infringe people’s rights because most Malawians work in the informal sector and survive on hand to mouth. Worse still, the Malawi government was unclear on how the poor would be cushioned.
For instance, elsewhere in the world, developed nations gave out cash and food stuffs to the underprivileged during lockdowns, something developing nations like Malawi couldn’t manage to do.
Though the lockdown was blocked, people still live in fear and business isn’t as usual.
Despite live events such as wedding ceremonies, festivals and shows slowly resuming, the initial cancellation has had a far reaching negative effect on creatives, specifically photographers like Cricky who hustle from such events.
“The Covid 19 has greatly affected my hustle. Business has been bad because we are not getting any bookings for shows. The rentals are quite expensive, but I can’t do otherwise because I have bigger dreams and I believe, this too, shall come to pass,” Cricky explains.
He adds, “Corona virus has happened. We have to adapt and move on. Our economy has to get back on track.”
He was however quick to point out that the pandemic has further created room for creatives to think outside the box.
“I have found an alternative. I am still surviving from other businesses. However, its not everyone who can be as creative. That’s whats messed up about this whole situation,” he bemoans.
Cricky’s recent work is a project with Conservation Arts Malawi.
He has shot and directed a Corona virus awareness video for “What is this” Chichewa/English poem by Zinja and Ed scheduled to be released on Friday, 19th June.
Located in area 25 A near the market, Cricky’s Dazzle Media also provides business marketing solutions and branding.
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