What is promoted in music spreads faster than what is promoted in any other form of art. Music has power to change people’s mind-set and many advocacy messages are parched in songs and the results have proved to be good. However, the power of music is underestimated by some musicians and some don’t even know it. You can tell all this by the content of their songs.
One song in this circle has been done by Henry Masamba titled “Chaka Chokolola”. The song is a darling to many because it contains what many want to hear, “success”. However, the analysis views the song as a promotion of laziness and miracle loving life which is disastrous to pragmatism nature of life.
When you play the song ( Chaka chokolola ), you are welcomed by “ikakwana nthawi yoti yehova amange nyumba yako/ adani ako amapelekera matope/ Chikakhala chaka chako choti ukolole olo kudzala chokazinga umakolola/ Akafuna kupanga zaiwe Yehova olo satifiketi yaubatizo umayambira Ntchito”.
This opening message is very important to the whole song and analysis because it acts as a cradle of the message. The artist starts by appreciating the power of Yehova by claiming that when he wants to build your life even your enemies do help in the course, a thing that is indeed miraculous if at all is practical.
The second line paints a portrait of how the artist can fry and roast an impossibility by vocalising it to seem real. The claim that “Chimanga chokazinga umakolola” is made to give hope to people who run away from the realities of life.
These are people who think, things can just happen even in an impossible way as demonstrated. These people are the ones who are always of optimistic of the impossible and you know them. As Napoleon Hill argued in ‘Outwitting the devil’, “The terms “luck” and “miracle” are twin sisters.
Neither of them has any real existence except in the imaginations of people. Both are used to explain that which people do not understand. Remember this: everything having a real existence is capable of proof, Keep this one truth in mind and you will become a sounder thinker”
By saying “satifiketi ya ubatizo umayambila Ntchito” the artist wanted to appeal to majority of Malawians who we know are not formally educated, and he has managed to fool many. It should be noted that majority of Malawians are informally educated and they have skills, for example the skills demonstrated in Phalombe are informal.
Back to business, in this era where education is vital for success at whatever level, is obscene for someone to assume that a church baptism certificate can be used for employment. What kind of employment can you promote that one can venture into using this certificate? This is over glorification of inoperable things.
Instead of mentioning a formal certificate the artist deliberately used this certificate because he knows many Malawians do not have formal papers.
However, the mention of church certificate might be have been an attempt to bring to the attention of us that the certificate does not matter but the skill that one has in the mind.
As the legend Hill saw 70 years ago, “There are millions of people in the world who have not the slightest conception of the causes of success and failure. The schools and colleges teach practically everything except the principles of individual achievement.
They require young men and women to spend from four to eight years acquiring abstract knowledge, but do not teach them what to do with this knowledge after they get it”. Is this not what we are seeing today?
The second verse in Chaka chokokola talks about believing as a means of success without mentioning anything about action. The song communicates that “if you believe in him zosatheka zimatheka , nthawi yako ikakwana”.
The artist communicates the lazy mind “popular thinking” that success time just comes. This does not work in the real world, it works in the superstitious world where the world practicality does not exist. For one to succeed in life you need to think above popular ideas and one of them is this one “nthawi imakwana”.
If you believe that time will come when your things will work automatically because is time then that time will not come unless you face the pragmatism of life. Life runs on natural laws of cause and effect and one major cause of good effect is action. You need to take action, for your life to change.
You need to do the needful acts for your story to change. Many people making money easily are capitalising on the ability of many people who want to be told that their things will work without telling them how. When you think of the “how” part you will understand that someone is wasting your time answering him “I receive” without asking him how will I receive.
It does not make sense to tell someone “your business will grow” without teaching them how it will grow. If someone does not tell you the how part of life just know he is acting. It should be noted and accepted that every individual has the power to change his or her material or financial status by first changing the nature of his or her beliefs. Beliefs like these ones in this song are suicidal, they have taken people no where because they are far away from reality. Nthuzi by Piksy argued that “Neba wachikunja walemera ntima ukuwawa”. What is considered chikunja is the practical aspect of life and pragmatism is the key to it all. If you don’t face the reality you are doomed. Furthermore, investing in yourself is the best investment you will ever make, invest in your mind the practical aspects of life. Use reason and spirituality simultaneously, its called infinite intelligence. Otherwise the Song Chaka Chokolola is a good song to listen to and sleep, taking the message is one’s own funeral.
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