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GOA ENTERPRISE PARTNERS MUSICIAN JANTA ON AMBASSADOR DEAL

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PRESS RELEASE
FOR IMMEDIATE RELEASE
TO ALL MEDIA HOUSES
DATE: 14 FEBRUARY, 2020

Lilongwe based Afro Pop superstar and record producer Janta has signed a K2 million Ambassador deal with Goa Enterprise.

The two year deal will see the artist and the company engaging with the youth in entrepreneurship and Sexual Reproduction Health (SRH) programs.

“Janta’s existing social media presence on Instagram, Twitter and Facebook will help Goa Enterprise get in touch with the youths across the country.

“We thought it wise to hire Janta as our brand ambassador because he is one of the few hard working musicians in Malawi and his image will benefit a lot to our company,” Goa Enterprise owner Gowa Magowa explains.

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He adds, “The public adore celebrities. We follow them on both traditional and social media. This is exactly why celebrity endorsements are such a big business. Janta is most popular, influential and one of Malawi’s most treasured artists.”

Among others, Janta will be on Goa Enterprise’s Billboards and in the company’s advertisement videos.

“This will help boost my music career since music is show business. Its a good thing to be seen and it will push me to record more top hits so that I can also advance company’s image. I am very happy and inspired especially considering that the owner of the company is also a fellow youth,” Janta remarks.

“Wangongole” and “Happy Day” are some of Janta’s biggest hits.

Goa Enterprise is a fast growing protective wear, ICT Equipment and Stationery company.

Goa Enterprise is situated in area 4 off Chilambula street, opposite FES.

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