Modelling is a lucrative industry. However, most Malawian models do not work on their brand outside social media (Twitter, Facebook and Instagram) and photoshoots.
This reduces their value and in turn reduces their bargaining power, which is why Malawi doesn’t have many models hired as brand ambassadors.
Marketing Machine Executive Director Temwa Luhanga has embarked on a mission of creating awareness and visibility for models in local areas and also help models create brands out of themselves.
In 2016, Temwa Luhanga registered a consultancy firm, Marketing Machine whose aim is to provide specialist assistance to businesses and individuals.
Award winning Journalist Harold Kapindu engaged Marketing Machine Executive Director Temwa Luhanga in this exclusive interview.
Harold; Why are you interested in modelling? Why this campaign?
Temwa Luhanga: I once had the task of providing a female model for car branding of delivery trucks that go into rural areas nation wide. They were looking for a face that was recognizable to that audience and that’s when I realized that we don’t have any. We do not have a model whose face is recognizable offline and online.
Corporates are interested in numbers in terms of recognition. What is the use of using a beautiful or handsome face that will not be recognized by the Malawian masses?
We do not have a model that has invested in themselves. Going beyond social media platforms and getting into rural areas.
Harold: Why is this so important?
Temwa: A brand ambassador’s endorsement is supposed to carry weight due to their online and offline presence, image and all similar factors that add value.
It’s my hope and dream to identify and find ways to break the barriers that make it difficult to penetrate offline media as far as offline visibility and awareness. I believe we can find a way to make models nationwide known through well crafted and purposefully made awareness campaigns.
Harold; Is modelling profitable in Malawi?
Temwa: Modeling career is profitable when the model creates a good brand out of themselves. Models need to know how they can use marketing in terms of advertising, publicity, public relations to create a brand out of themselves.
Models need to realize that their careers can go beyond photoshoots with Malawian photographers, Instagram likes and local fashion shows.
They need to invest their time and energy into working out ways on how they can grow their career into a serious business.
Harold: Have you worked with these models before? Share us your experiences
Temwa: I have worked with a lot of models and common problems include low self esteem, bad attitudes, lack of ambition and poor work ethic.
Sometimes it seems you want their dream more than they do. A model’s energy should match with their manager otherwise it’s a waste of time for both parties.
***End of Interview***
EMAIL: [email protected]
VISIT MARKETING MACHINE: Area 4 (2nd floor ,Sacranie House,Area 4, LL)