Entertainment

Covid 19 pandemic strengthens women in arts and entertainment

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At a time when gigs and social gatherings have been cancelled in the wake of Covid 19 pandemic, artists, women in arts and entertainment in particular, have greatly been affected.

However, the pandemic has brought together and prompted artists such as Sangie, Beanca, Rina, Aycee and Kim of Diamonds to think outside the box and figure out ways of monetizing their talents.

“This has affected us in many ways which all sums up to finance. We all need that to pay our rent, buy food, day to day living and for us even to put out work out there.” – Sangie

“We used to make a living through the talent and we have no where and there is nothing we can do to maintain our daily lifes.” – Beanca

“Finance truly is the answer, we need the same money from the shows such as festivals or tours to even go back to the studio to pay for production, recording, shoots and the likes.” – Aycee

“This has affected the arts as a whole but has given room for growth. Creatives must now look at ways of monetizing their talent during this lockdown and gladly it has already begun with the encouragement of music single and compilation sales along with online concerts. Looking forward to digital growth in the digital era in the midst of a pandemic.” – Rina

“We’re ploughing through regardless I think. We see how important it is for us to stand on our own two feet, together as well like how we’ve come together for this covid campaign by MGR. We are working on creating more value for our brands during this time so we can charge more when things are back to normal.” – Kim of Diamonds

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