Broadcastimg from an empty Staples Center arena in Los Angeles, USA, 2020 Emmys Awards also known as the television Grammys were held on Sunday, 20 September.
With neither red carpet coverage, physical contact nor star studded audience, the 2020 Emmys were held virtually due to Covid 19 restrictions.
In an innovative move, cameras and microphone kits were planted to all 140 nominees homes around the globe. Both the viewers and nominees watched and cheered as winners received the awards from home.
The successful 2020 virtual Emmys Awards event, according to pundits, has set a precedence for the Golden Globes, Grammy’s and possibly Malawi’s Urban Music People (UMP) Awards.
Coincidentally, Urban Music People, powered by Chitoliro Productions also this week announced 2020 UMP Awards scheduled to be held virtually on Saturday, 19th December.
Dubbed “Digital and Blended Edition”, the Awards will beam Live on Television, social media, radio, and triple watch parties in Blantyre, Lilongwe, and Mzuzu.
The triple watch events have been organized for people to watch the awards ceremony live on screens and interactively celebrate the outcomes.
In line with Covid 19 rules and despite being a virtual event, UMP fans will have an opportunity to celebrate the awards in person.
Nominations for all three categories; music, fashion, and media will open soon, emphasizing the 50:50 female empowerment in arts campaign.
UMP has gone the extra mile in its 50:50 female empowerment-sensitive initiative by ensuring half of the categories are female-focused.
Hence, some male categories have been scrabbled off. For instance, the media category only has Media Legend, Best TV personality (Female), Best Radio DJ/Personality (Female) and Best Entertainment writer.
Much as we appreciate the efforts made to balance and achieve gender equity, it seems the categories have favored females which, to a certain extent, is a low blow to male counterparts who have also delivered in the same field.
50:50 campaign can only be achieved if all artists are nominated based on creativity, excellence and hard work.
Females should also be active in areas of music production, producing outstanding hits that can compete for song of the year award.
We would love to see a female locking horns with males for producer of the year accolade.
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